Google Ads vs Facebook Ads

 

Introduction

Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.

What is right for your business?

Should you invest in both of them?

Is it going to imbalance my budget?

Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.

Importance of Online Advertising

With the advancement in technology, the usage of smartphones, personal computers have risen. The way we search online has also fundamentally changed. Whenever we don’t get an answer we simply try to “Google” it.

We have even increased our online spending time along with the increase in connectivity leading to curiosity regarding the brands or the products we want to go for. To let the customers find you, it is essential for you to be on their search list. You have to convince them to think that you are the best option for them.

The journey of the customer, their shopping patterns have changed drastically over time. It has become more complicated than before and your brand needs to stand out from every other competition.

How can Google Ads or Facebook Ads  help in Online advertising

• Spreads the information
• Use repetitions for the improvement of the sales
• Build the brand
• Provide multiple pathways for purchasing

The list goes on and on, marketers have studied such behaviors for a very long time and we have seen that the Ads work pretty well.

The major difference between Google Ads and Facebook Ads:

      1.     Google AdWords: Paid Search

The most popular and largest PPC advertising platform is Google AdWords. It is also known for “Paid Searches”, which are used interchangeably. Paid searches usually focus on targeting any keyword and using text-based advertisements. Advertisers usually bid on a specific keyword and phrase which is included in the search query which is entered by Google users. They hope that each time the query is entered, their ads will be displayed in the search results. Each time an ad is clicked, the advertiser is charged money hence the PPC Campaign is run. 

Advantages of Google Ads

·       Google’s massive reach

·       Harness intent

·       Maintain your campaigns properly

·       Get quicker results with the SEO techniques

·       Build Brand awareness

·       Maximize ROI with different bidding strategies

2.     Facebook Ads: Paid Social

Facebook Ads is a well-known example of “Paid Social”. This is a practice of advertising on any social network. Facebook is a highly competitive platform for many businesses.

Advantages of Facebook Ads 

·       Facebook Ads offer Robust analytics

·       You can micro-Target your Audience

·       Creation of Ads catering to your Specific Objective

·       Reaching more audience through Facebook Ads than organic posts

·       Proper Targeting can lead to a higher number of clicks

·       New leads are easily available on these Ads

Google Ads vs Facebook Ads: Which should be preferred?

Both Google Ads and Facebook Ads are very powerful advertising platforms that cater to the needs of every type of business. When we evaluate each of the strengths and potential, it is also apparent that the two of them should be viewed in a complementary way rather than an adversarial way. People tend to compare these two but the two platforms share some base similarities. The way both the platforms have evolved, they can be used in coordination rather than opposition.

Effectively using both Ads is an efficient strategy that aligns strength in each platform. The main factor lies that how to use both platforms in the best possible way to extract maximum ROI and business growth.

This decision depends on the entrepreneur who has to run the campaign.

You need to determine what you need to pay to acquire any customer. Then, you need to focus on the industry and its search environment. Then you can evaluate your budget in different scenarios and test to find the right mixture.

Wrap Up

Many marketers recommend both the testing and leave to see which is better Google Ads or Facebook Ads. The people who opt for Facebook Ads are generally those who can generate brand awareness at a very low cost. However, the ones, who opted for Google Ads are the fans of search engine research and buying. The targeting and retargeting power and the ability to advertise the web properties are also made. So, you need to take a close look at your audience and the budget you have allocated, test the factors on both these platforms and see which one works for you.

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