Escale Solutions Blogs

In this era of digitalization, we all are looking for something new, and something exciting to succeed in our business. There are several changes in the digital marketing approaches which have led to technological advancements. One of the approaches is Conversion Rate Optimization (CRO) . What is the first thing we observe in a website as an audience? Do we ever go for a black-white website with no graphics? Don’t we focus on how the interface is or do we like the experience? So, it isn’t wrong to say that the engagement of the online audience is based on its design as a User Interface. As important is the user interface, user experience has also gained its recognition. These aspects are very useful if we want the user to take interest in our website and don't get bored. A well-designed website with good UI/UX is a good way to engage our customers but our main motive is to convert them, and if that goal is not fulfilled, the designing and effort which is put into that are w