7 Actionable UX Tips to Maximize Website Conversion Rates

In this era of digitalization, we all are looking for something new, and something exciting to succeed in our business. There are several changes in the digital marketing approaches which have led to technological advancements. One of the approaches is Conversion Rate Optimization (CRO).

What is the first thing we observe in a website as an audience?

Do we ever go for a black-white website with no graphics?

Don’t we focus on how the interface is or do we like the experience?

So, it isn’t wrong to say that the engagement of the online audience is based on its design as a User Interface. As important is the user interface, user experience has also gained its recognition. These aspects are very useful if we want the user to take interest in our website and don't get bored. A well-designed website with good UI/UX is a good way to engage our customers but our main motive is to convert them, and if that goal is not fulfilled, the designing and effort which is put into that are worthless. With good UX web design, you can make your interface worth the conversion rate.

The experience of a user can help you understand their perspective. The user experience refers to the emotions, attitudes, and feelings of a person using some specific product, system, or service. The user experience helps in the betterment of the brand as it makes the brand popular and liked amongst the people. It even helps in gaining the trust of the users, which helps in increasing the credibility in the search engines.

Websites have a lifespan, and they live or die, based on their conversion rates. Poor conversion rates mean that a lot of struggle and efforts are required to keep up with the business while a good conversion rate means good sales and revenue.

Also Read: Latest UI UX Trends in Application Development

For a successful business, it is essential to maintain a healthy conversion rate. It is essential to maintain one of the most important factors i.e., User Experience. The user experience is one such important factor that can relate to everything, from leads, visitors, to customer experience as they navigate and interact with your website on each page.

Let’s discuss how UX can affect your Conversion rate:

1. Never Overlook the Power of Simplicity, It is the Key

When we talk about web designing, people prefer simplicity. It provides the online audience ease while performing various activities like surfing any desired information, ordering any product, requesting the desired service, online payments, contact forms, etc. If the design is great, the engagement would be better. But it is better if the designs aren’t too complicated. The focus should be on making designs simple to encourage more sales. A good content layout makes the work readable which would help in making the website simple to interact with.

2. Video on the Landing Pages

Whenever you arrive at a landing page, there is a vast amount of text which has to be absorbed. These landing pages are the pages that include the sales section. These pages persuade clients or users to click on the CTA (CALL TO ACTION) Button right on the page or link it to the main page for the purchase. There must be some pages that have very vast content that they want to share with their clients.

But when we talk about user experience, let’s be real most of us scroll down the long boring explanations. Nobody has time to go through the whole text.

In such situations, we need help with a video. According to the studies, the usage of videos on the landing page can increase the conversion rate drastically. Normally, whenever the conversion rate rises, it is because of the improvement in the user experience. The conversions take place only when the page can deliver the value proposition and the website encourages the users to complete the goals.

For Example- the sales of a restaurant delivery increased drastically after adding a video of the food.

3. Transparency and Relevancy Attracts

The designers have to incorporate various visual designs with the messages they want to convey to their client so that it is easily understood by them. For maximum sales, there should be a well-designed website that allows users to find some reliability and can relate to the content. The website should also allow uninterrupted and transparent data access to the users so that they find relevant information. The website should also provide clear messages to the website visitors. The website should never put things that are confusing for the users. This leads to a negative impact on the users. In this way, you can permanently lose your customer.

4. Trust is a Dangerous Game, Be Wise

For improving the conversion rate, trust is one of the most essential factors. However, the question that arises in the mind is, how can you earn the trust of your website visitors so that they are convinced with the idea of taking any action in your business. This is dependent on the company’s reliability, the products being offered, and the information provided is complete, clear, or not. People are very concerned when they have to make online payments, or use their credit/debit cards online. If you can convince people that your website is completely secured, then people will readily use your website. The reviews of the existing customers can also help in extracting the new ones.

5. Speed of the Website

Website speed is one of the crucial factors which is included in the user experience. When the websites are slow, they suffer from conversion loss as compared to those with high speed. If the website takes longer than 3 seconds to load, users switch over to the next website. According to a recent study, if pages take longer than 3 or 4 seconds, more than 50% of the mobile sites are abandoned.

You may also like: 5 Simple Ways to Increase Your Website Loading Speed

6. Try to Use Minimum Error Messages

Some of the worst UX problems involve inappropriate sentences or misspelled words that turn the potential targeted customers into negative ones which might create the business to fail. UX can spoil the brand image as well as can lead you into great trouble. It is rightly said, “The First impression is the last impression”. The first interaction of any client would take place with the content first and then other things line up, so it is an essential element of the website.

7. Give a Real-Life Effect

In today’s digitalized world, humanizing websites is a great way to give the website a realistic touch, this helps the users to earn trust of the users. People become engrossed when they see people like them are present on the website. This helps in building an emotional bond with the content and the design of the website.

Conclusion

We have discussed numerous factors that can demonstrate the laws of digital marketing. When the website has great UX, there are more conversions. This is included in the website designing services. Thus, the need for the betterment of the UX/UI designs can be overlooked when it has started showing great sales as well as a great conversion rate.

If you are looking for a company that can revamp or redesign your business or personal website and implements better UX designs to it for improving more conversion rates, then you can approach Escale Solutions which is a leading website designing company in Gurgaon. By availing of web design services from Escale, you'll get more leads and sales for your business. And that's what every business entrepreneur wants from a genuine web design agency.